Why does Fedex feel the need to specify that it’s trucks are Fedex Ground? Are people driving down the street, spotting a delivery truck for Fedex and pondering if it’s ground or air? Is this a problem for some people? Do they need the reminder that trucks drive on the ground? If so, are they confused about where they are? Does it remind them that they are behind the wheel of a car, on the ground instead of flying an airplane? Is someone out there catching sight of a Fedex delivery truck — “Fedex Ground….oh right, I’m in my car, this is the highway….better take it off auto-pilot…stewardess, cancel the drinks…..”.